Built Different is dedicated to empowering fitness trainers to transform their bodies, businesses, and lives. Our mission is to provide premium books, resources, and tools that help you unlock your full potential in fitness and beyond.

We know what it feels like to be passionate about fitness but unsure how to turn that passion into a profitable, purpose-driven career. That’s why our books are built around business, mindset, and leadership—so you can think like a CEO, not just a trainer.

Alongside our education, we offer performance-focused supplements and luxury gym clothing that support how you show up daily—mentally, physically, and visually. Everything is designed to help you operate at a higher standard and build a legacy through your work.

At Built Different, we don’t just sell products; we equip you with a lifestyle and a playbook to win. Step into the brand and take control of your fitness future.